Whitechapel_report_final-5-6-19 (PDF VERSION)
- CBD production – a strong foundation for quality products
- Product Line tackles major issues in target 45+ demographic
- Marketing through educational distribution
- Bioavailability and CBD amplification
- New and innovative product lines (biotech)
- Seasoned Management Team
- Newly Acquired Farm completes “seed to shelf” business model
Whitechapel Holdings (OTC: DKSC) has strategic Cannabis assets located in Mendocino County, but the real value proposition of the company lies in their vertical integration and ability to build a lifestyle brand. They are not in the business of selling their naturally grown biomass, but rather processing it into products that cater to the 45+ generation that is more interested in practical uses of CBD/Cannabis rather than getting high. Controlling their supply chain is essential to their strategy of bringing to market the highest quality products. This is why they grow their raw material. Their Laughing Frog product line can be broken down into four distinct product categories. Each product category deals with age-related issues that can be solved with effective natural supplements instead of manmade drugs with harmful side effects. However, what makes Whitechapel’s products the “best of shelf “, is their bioavailability and formulation which is based on medical science and research studies. They are partnered with well respected, GenBio, a preclinical stage biotech company based in Delaware USA which focuses on diseases associated with inflammation. Looking beyond the products, there is an educational theme with scientific research reports and studies that are designed to keep customers engaged and promoting a healthy lifestyle. Keeping the body in homeostasis is probably the top preventative measure against any chronic disease. The management team has a vision that a healthy lifestyle leads to a healthy person that lives better and longer. They are dedicated to bringing new and innovative products to market and CBD is just the tip of the iceberg as they unfold their vision.
Market for CBD and Cannabis
Marketing analysts believe that trusted brands will be the future of the cannabis industry, that the end of cannabis prohibition is inevitable, and that the industry is still in its infancy. The projections of growth are staggering as consumer spending on legal cannabis worldwide is expected to hit $57 billion by 2027, and in North America, sales are projected to rise from $9.2 billion in 2017 to $47.3 billion by 2027, according to ArcView Market Research and its research partner BDS Analytics.
Whitechapel is building a brand in “Laughing Frogs” and is focused on the CBD side of the cannabis business. The benefits of selling a product that is “legal” across the U.S. and much of the world outweigh the state by state laws, and strict regulations marijuana sellers must deal with. The niche market that, they are targeting want the wellness benefits that CBD/Cannabis infused products provide its users with. Their market is not the recreational user, but the serious one that cares about their overall health.
Marijuana plants contain large amounts of THC (tetrahydrocannabinol) the psychoactive ingredient along with CBD (cannabidiol) non-psychoactive, with various cannabinoids (CBD, CBC, CNB, CBG, CBDA, and CBL). There are two types of marijuana strain, a Sativa (uplift/high) or an Indica (relax/stoned) plant.
Hemp plants are taller, thinner, Sativa male plants with little or no THC, but an abundance of CBD, it takes more plant to make oils than marijuana, but it is cheaper to grow. Hemp has been cultivated more widely in the last few years, at a lower cost, with less licensing and legal issues surrounding it. It is generally considered legal in the U.S. since it does not have the psychoactive (THC) issues for users, states, and federal regulations.
All Laughing Frogs products are made with organic, full spectrum hemp oil with .3% THC.
Laughing Frog Product Line “Best of Shelf”
As mentioned before, Whitechapel’s niche market are those consumers age 45+ who are serious about tackling their health and wellness. Don’t let the fun “frog” cartoon mascot, make you think differently. Their mission is to get people thinking about healthy living and deliver a fun, effective, and best of shelf product line.
The company has spent an extensive amount of time researching and interviewing their potential consumers. Much of the data received from their 45 and older touched on several similar symptoms they’d like to see reduced or controlled that CBD could help with . Those symptoms were anxiety, ability to sleep and get a good night’s rest, pain and inflammation, and an energy boost. Based on these findings, the company has created an admirable and high-quality product line consisting of 5 formulas.
- Laughing Frogs Energy™ – Boost . Libido . Stamina – This CBD Rich Sublingual includes Phytocannabinoids (PCR), CoQ10 (antioxidant), PQQ (anti-aging, memory), Maca Root (libido, ED) plus terpenes and other additives for help with issues like appetite for Chemo patients.
- Laughing Frogs Mood™ – Anxiety . Stress . Uplift – The Mood sublingual features specific cannabinoids and terpenes plus PCR, L-5-HTP (anxiety, relaxation), Bacopa (memory), Ashwagandha (depression), and other additives to reduce stress and provide a feeling of wellbeing.
- Laughing Frogs Pain™ – Joint . Muscle . Nerve – The Pain sublingual contains PCR, Curcumin (turmeric), and Astaxanthin for relief of nuero- and inflammation-related issues in joints and muscles.
- Laughing Frogs Sleep™ – Relaxation, Peaceful Sleep – With the Sleep sublingual formula, you get a gently send off to bed with no morning grogginess. Enriched with CBD for effectiveness, it contains PCR, CoQ10, PQQ, Maca Root, and Melatonin (sleep). Use Sleep during the day to chill and relax, the impact is gentle unlike THC products.
- Laughing Frogs Balance Daily™ – Anti-Inflammatory – To achieve any health and wellness goal, you need to put your body in total balance (homeostasis). The Balance formula has 25mg CBD per softgel tablet designed for daily use. Rich in Omega 3 Fatty Acids (think fish oil), these softgels reduce inflammation and thus your body’s acidity. Omega 6 and Omega 9 Fatty Acids are essential in your diet and immune system. Take Balance every day and choose to select sublinguals for specific health and wellness issues.
There is also confusion amongst consumers in the industry and Whitechapel would love to educate its consumers on their quality versus what other fly by night companies are pushing out of their warehouses. First, many of the interviewed potential CBD users in the 45+ age range, 40% male and 59% female stated they don’t want to get “HIGH” when taking these products, but wish to take advantage of the natural healing benefits. The company uses CBD hemp-based oils, not THC based oils or even worse– hemp seed oil. Many companies are jumping on the CBD craze by claiming they use real hemp seed oil. Real CBD oil can go for $8000/litre while hemp seed oil goes for $28/litre. This type of oil has little impact compared to hemp-CBD solutions for pain, anxiety, depression, neuroprotection, , tremors, antipsychotic, diabetes (blood sugar/pressure), and overall health and body balance and is a cheap marketing ploy to move product. As you see on the Laughing Frogs label, they list all of the buzzwords wellness-conscious consumers want to see and hear– Non-GMO, Full spectrum, CO2 extracted, Organic and NO THC.
New Products are in the pipeline…they are coming soon!
Water Solubility vs. Oil-Based CBD
Whitechapel’s Laughing Frogs CBD products embrace the key requirements of any quality CBD product for “water solubility and bioavailability.” By definition, “bioavailability” is a subcategory of absorption and is the fraction of an administered dose of unchanged drug that reaches the systemic circulation, one of the principal pharmacokinetic properties of drugs. When a medication is administered intravenously, its bioavailability is 100%. With Laughing Frog’s water-soluble CBD products, the bioavailability is a whopping 90% compared to just 10-15% of generic, non-water-soluble CBD products. This is achieved through nanoemulsions, breaking the oil droplets down by as much as 100x. Since our bodies are mostly made up of water, it can easily absorb the smaller droplets, allowing your system to gain all the benefits of CBD. Non-water-soluble products are difficult to break down and pass through the body with little or no impact.
Distribution Plan of Action
Whitechapel has developed an effective distribution channel to market their best of shelf CBD product line. The company’s management has in-depth experience with online marketing where they will use such distribution channels as Search Engine Marketing, Email lists, Review Sites, Pay-Per-Click Advertising and of course, Social Media.
White labeling their product is another important option that can benefit the company. Although it will not generate brand recognition for them, it will increase revenues and build a confidence level for the reseller by producing a quality CBD product leading to re-ordering. . White label marketing allows a retailer a “fast track” to entering the CBD space by using Whitechapel’s product putting their brand and label on it. This is a popular business model for retailers and multi-level marketing companies.
Whitechapel is developing a multi-level distribution strategy; one level is how to distribute an online product, using the existing established methods. Then developing the partners and relationships to take the products into the national distribution chain. Here is how they BLANKET the internet:
- SEM (Search Engine Marketing)– Search Engine Marketing remains one of the best ways to get qualified traffic to the website and landing pages. SEM and SEO will allow building interest and customer acquisition through an established channel of search.
- PPC (Pay Per Click)– Pay Per Click advertising adds muscle to the SEM efforts by paying for advertisement placement within natural results. Although these are marked as adverts, it provides scalability.
- Facebook / Twitter– Promotion via social media can consist of education and knowledge transfer, which will relate to our brand as the knowledge source. Social platforms restrict CBD and THC companies from advertising or making claims. But knowledge is king and can be shared socially to help people become their own caregivers.
- Email– Using bought lists that meet very precise requirements allows for direct customer messaging and engagement based on prior buying habits. Quality customer lists ensure impactful outreach.
- Review Sites– Doing business online allows for the gathering of positive reviews from sites like Yelp, Google My Business, FourSquare and TripAdvisor to attract new customers.
The Whitechapel team is led by CEO, Chris Haigh, an international leader who’s provided strategic marketing solutions for clients such as Intel, Amdahl, Kawasaki Motor Corporation, The Gap, Cisco, Bank of America, Levi Strauss, McGraw Hill, and Sun Microsystems. His areas of expertise are sales, marketing, and technology innovations . Chris is a graduate of Oxford University and the University of London.
Bob Peak brings extensive marketing and branding experience. He has launched several cannabis brands and websites, so is he fluent in the cannabis industry, . Bob is CEO of Beamit Communications, a digital marketing integration firm providing brand, launch and promotional services to enterprises like Cisco, Sun, IBM, Informatica, Fujitsu, MGM, Universal Studios, Apple and Applied Materials as well as several startups. Bob holds a BBA in Marketing from the University of Texas.
Chuck Nuzum, the company’s Chief Financial Officer, brings an impressive background. Seasoned in the biotech area, Chuck served five years as Dey Pharma’s Controller, a large pharmaceutical manufacturing subsidiary of the pharma giant Merck. Mr. Nuzum has been CFO of Winebid.com, the world leading e-commerce wine auction web portal. For more than two decades, Chuck was CFO of Loomis Fargo & Co., the well- known provider of ATM cash servicing, armored car and other security services. Loomis grew to a $350 plus million- revenue company with over 3,000 employees during his tenure with Loomis.
Last, Robert “Bobby” Jones rounds out the team as Vice President of Business Development. Bobby has more than 20 years of combined experience as a business leader and expert in the financial services industry. Mr. Jones was awarded several awards for top performer among his peers during his tenure at First California Capital, Kirlin Securities, and Fleet Bank. Mr. Jones provides extensive experience in portfolio management, arbitrage strategies, financial terminology, and due diligence. Mr. Jones is CRD licensed #164460 as an exempt advisor in the State of CA. Mr. Jones high net-worth database contains the who’s who of the World including direct access to the power brokers in Government, Venture Capital, and Finance. Plus, an EDGAR electronic filing agent for Form Ds to raise money under the legal guidelines enforced by the SEC/FINRA.
Whitechapel recently announced and closed a comprehensive long-term licensing deal with GenBio Inc, which is a specialized USA based biotech company.
This Company has global expertise in identifying and developing platforms of novel molecules from natural extracts, some of which are currently unknown to the USA.
The Company undertakes specialized phytochemical research into uniquely globally sourced and very rare novel natural extracts both in the USA and overseas to determine the bio-availability, medicinal properties, phytochemistry and therapeutic mechanisms of natural ingredients as they relate to human health.
Current research focuses on the evaluation of health promoting phytochemicals, including major hydrophilic and lipophilic compounds and their respective anti-oxidant capacities. They use the latest scientific equipment, including LC/MS and NMR technology.
There is a large market gap for new novel ingredients, backed by credible science, either as a stand-alone or “infused”, in other words, to be added to existing current nutraceutical, pharmaceutical and food brands to increase and promote wellness and human health.
GenBio Inc also focuses on natural extracts that can demonstrate a ‘repurpose’ with certain classes of antibiotics that have recently become entirely resistant to “superbugs’. We hold on file confidential USA backed research into both sensitive and multidrug resistant strains of MRSA and the treatment thereof with certain natural extracts.
The long-term strategic alliance between the two companies is to introduce a portfolio of innovative new natural extracts to add efficacy to our current range of products, as well as introduce a new brand.
Whitechapel plans on starting with 2 super fruits from Australia that are not “mainstream” in the states. They plan on combining a new novel extract with their Laughing Frogs CBD product to enhance efficacy.
One extract, they call “KDD30” will synergize existing formulas /make more potent and increase efficacy.
KDD30 is a complex natural formulation from one of the exotic superfruits, This particular superfruit was described by one scientist when he was asked his opinion “this stuff fell off the back of a UFO.” The medical benefits that come from it are simply jaw dropping.
WCH is proud to announce that it has been granted the exclusive sales license for the Queen Garnet Plum from Australia. This amazing functional superfruit is already a commercial success in Australia and Asia, and the exclusive license means that WCH will have complete exclusivity in the USA market, a world first
What makes this fruit stand apart in terms of health benefits is the peer-reviewed and rigorous science that has been conducted on it.
The Queen Garnet has earned its spot in the list of superfoods, with several scientific studies finding an array of health benefits including:
- Normalizing blood pressure
- Weight loss
- Improving diet-induced metabolic syndrome
- Improving cognitive function
- Reducing the risk of type 2 diabetes
- Providing relief from inflammatory bowel disease
The QGP line of products will be available on the Laughing Frogs website as well as on the Laughing Frogs store on Amazon starting in mid May. The CBD infused QGP product will be available in mid June. Whitechapel’s exclusive right to sell this fruit in North America is a major game changer, Imagine if Whitechapel was the only one that could distribute avocados or bananas throughout Mexico, Canada, and the United States. Even if one supermarket chain, like a Whole Foods, carried them, the yearly revenues would be amazing.
The trend is obvious, Whitechapel is setting themselves apart from other CBD companies by delivering not only a quality product to the 45 and over marketplace but marrying the CBD with other supplements scientifically proven to enhance one’s health and wellness.
These new fruits will give consumers an immune system boost, help with ailments such as Alzheimer’s. KDD30 can positively affect the Central Nervous System, is a highly effective Anti-Inflammatory and has worked wonders on individuals who suffer from IBS (irritable bowel syndrome). Studies have also shown that if the body is too acidic, one is more prone to diseases, and CBD along with these extract enhancers and antioxidants can help the body stay balanced and achieve homeostasis..
The Farm (Runnymede Farms)
The company recently completed the purchase of a 193-acre property in Mendocino County, Northern California that is licensed to grow cannabis. The property has been operating for twelve years and has repeatedly proven to be fertile and capable of generating consistently high yields. The property has been enrolled and legally permitted since the 2016 Mendocino County 9.31 Cannabis Initiative (supervised and inspected by the County’s Sheriff Dept). The licensing and permit renewal process is reviewed and re-issued annually which Whitechapel plans to renew annually.
The property features fenced-in gardens with high-quality fertile soil, irrigation systems, and water tanks along with a high-output underground well that is capable of supplying more than enough water for irrigation purposes and currently cultivates 99 outdoor plants. Additionally, the property is licensed for two 10,000 sq. ft. greenhouses, each of which can hold up to 650 plants, and unlike outdoor plants, may yield at least 2 harvests per year (outdoor plants yield just one harvest per year).
Construction of the first of two 10,000 sq. ft. greenhouses is scheduled to commence in the spring of this year after the rainy season has ended. The 2 greenhouses could yield 9,800 plus lbs. of flower per harvest, while the outdoor acreage has historically (over the last 12 years) produced anywhere from 500-700 lbs. of flower per year. This gives Whitechapel the opportunity to both grow indoors and outdoors.
The Whitechapel team is led by CEO, Chris Haigh, who has made it his mission to build a lifestyle brand around health and wellness whereby CBD is just one of the tools in his kit. CBD is clearly their focus now with the Laughing Frog product lines, but it is simply the first of many product lines in development. They cater to the burgeoning 45+ demographic that wants a responsible manufacturer, not a knockoff. Their products have a foundational basis for their health and wellness claims, and consumers in this demographic will pay a premium for the assurance that there is no THC that could inadvertently get them high. Their first farm, Runnymede, is ready to begin production this season and should start providing the raw material for their product lines by the fall. In the interim their marketing and awareness team are developing the online B to C customer base through their Laughing Frogs portal and Amazon store until wholesale operations are ready to commence. With their unique formulations, attractive packaging, and research they expect to be the best in their respective categories. The company is generating sales almost every day via their website, yet it is trading at a very small fraction of expected 2019 sales. For investors this represents a value trade since many CBD companies trade at a multiple to sales, while DKSC trades at a fraction of the industry average. This team is highly motivated to bring more innovative products to market. The proprietary nature of the products and the exclusive relationships that they have formed will be a significant future revenue driver as they produce nutraceutical grade formulations enhanced with CBD oil.